The BMW Group introduced the MINI in 2001 as a premium brand when it brought the MINI One and MINI Cooper onto the European market. In 2002, the sporty MINI Cooper S joined the family, as did the MINI One D with diesel engine in 2003. The plant now produces 5 derivative of MINI - Hatch, Clubman, Cabrio, Coupé and Roadster.
The MINI's exclusive birthplace is the Oxford plant in Great Britain. It is completely integrated into the BMW Group's production network. In August 2011, MINI plant Oxford produced the 2 millionth MINI at the plant since 2001.
In 2011, some 3,800 employees manufactured over 191,000 customised MINI automobiles at one of the most modern BMW Group production sites. 80% of MINIs are exported to 99 countries worldwide. All production processes and automobiles must meet the high quality standards of BMW Group production, which must be upheld at all plants in the network.