The Rosslyn plant, near Pretoria, South Africa, was the BMW Group's first foreign location. Circa 1,700 employees manufactured over 53,000 units of the BMW 3 Series Sedan in 2011. A quarter of these automobiles are sold in South Africa; three-quarters of them are exported.
The BMW Group was one of the pioneers during the politically unstable years of the slow break-up of apartheid. It took specific measures against racial segregation, job discrimination, and unjust compensation. Despite the occasionally precarious situation, BMW was always able to provide jobs. The BMW Group's social commitment in schools and pre-schools, cooperation with local governments and government agencies have become a permanent part of daily operations.